TEDDY Talks Podcast: Inside APsystems’ Global Growth with Jason Higginson

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Episode 20 featuring Jason Higginson of APsystems Global Marketing is live from RE+!

In this episode, Teddy sits down with Jason to discuss the evolution of APsystems, the strategy behind its continued global growth, and what it takes to stay adaptable in a rapidly changing solar industry.

Jason reflects on 11+ years with APsystems, from helping build the company’s marketing foundation to supporting its expansion into more than 150 countries. He also shares how the team approaches annual planning, measures success, responds to shifting market conditions, and keeps installers at the center of its strategy.

One of the biggest takeaways from the episode? Solar installers are the lifeblood of the industry. Teddy and Jason discuss the importance of reducing barriers, sharing installer stories, and building the relationships that help move solar forward.

Catch the full conversation and subscribe for more live interviews from the TEDDY Talks stage at RE+