A letter to our solar partners: APS becomes APsystems
Itโs been just six years since APS was a Silicon Valley startup โ and how far weโve come in that short time. Founded with the goal of bringing the most advanced microinverter technology to the solar PV market, weโve passed one milestone after another en route to ranking no. 2 in global market share among top microinverter suppliers by shipments in 2013 (source: GTM Research). Last year was even stronger still.
And weโre not slowing down โ demand for our microinverter line is growing month over month in all markets. As we look toward even greater achievements on the horizon, weโre pausing just long enough to reflect on who we are and what weโre about.
With that reflection comes a refinement of our brand: APS will become APsystems.
The new trade name highlights our commitment to powerful alternative energy solutions, and our evolution from a product-oriented portfolio to a whole-systems innovator. The phrase โAltenergy Power,โ a nod to the companyโs original legal name, will appear beneath APsystems in our new mark.
The new name will launch August 31st. With the brand refinement, weโre also launching a new website, apsystems.com, an online nexus for our worldwide operations with links to offices in each regional market. We hope youโll visit the site and see the APsystems big picture.
Whatโs next? Big things. Weโre making a strong push into new markets worldwide, and rolling out even more powerful solutions to accommodate new and emerging technologies. Expect more announcements throughout the coming year.
Our name has changed, but our values are the same. We remain passionate about solar power and advancing our clean, renewable energy future. We offer maximum value to customers through excellence of products, pricing and support. Honesty, professionalism and teamwork define our company. Add them up, and we believe an informed customer will always choose APsystems.
Weโre excited about this moment, and we want to share the news with our valued solar partners like you. We look forward to a bright future together.
Kindest regards,
Andrew Lonseth
President, U.S. Operations