A letter to our solar partners: APS becomes APsystems
It’s been just six years since APS was a Silicon Valley startup – and how far we’ve come in that short time. Founded with the goal of bringing the most advanced microinverter technology to the solar PV market, we’ve passed one milestone after another en route to ranking no. 2 in global market share among top microinverter suppliers by shipments in 2013 (source: GTM Research). Last year was even stronger still.
And we’re not slowing down – demand for our microinverter line is growing month over month in all markets. As we look toward even greater achievements on the horizon, we’re pausing just long enough to reflect on who we are and what we’re about.
With that reflection comes a refinement of our brand: APS will become APsystems.
The new trade name highlights our commitment to powerful alternative energy solutions, and our evolution from a product-oriented portfolio to a whole-systems innovator. The phrase “Altenergy Power,” a nod to the company’s original legal name, will appear beneath APsystems in our new mark.
The new name will launch August 31st. With the brand refinement, we’re also launching a new website, apsystems.com, an online nexus for our worldwide operations with links to offices in each regional market. We hope you’ll visit the site and see the APsystems big picture.
What’s next? Big things. We’re making a strong push into new markets worldwide, and rolling out even more powerful solutions to accommodate new and emerging technologies. Expect more announcements throughout the coming year.
Our name has changed, but our values are the same. We remain passionate about solar power and advancing our clean, renewable energy future. We offer maximum value to customers through excellence of products, pricing and support. Honesty, professionalism and teamwork define our company. Add them up, and we believe an informed customer will always choose APsystems.
We’re excited about this moment, and we want to share the news with our valued solar partners like you. We look forward to a bright future together.
Kindest regards,
Andrew Lonseth
President, U.S. Operations
